The “less is more” rule applies to many elements of online marketing, including email marketing.
Did you know that the average office worker receives 121 emails per day? When you send out a newsletter or a special offer you are competing for your reader’s attention, which now sits at an average of about eight seconds.
While there is no magic formula for how long your email subject line and body should be, there are some simple things you can do to increase your email’s readability.
Here are some tips:
· Keep it simple. Don’t use complex words where simple ones will do. For example, instead of “utilize” try “use.”
· Don’t use too many filler words. You’re not writing a novel, no need to get too descriptive and flowery.
· Break up blocks of text into sections.
· Organize information into bulleted lists.
· Keep the subject line to six or seven words – anything longer won’t display on mobile.
· Don’t use images that will interrupt the flow of the text.
Of course the design of the email makes a difference too. If you can, send a test of the email to yourself and check it on your mobile device. How does it look?
Want to test your message before you send it? Try this FreeReadability Test Tool. You can simply copy and paste your text, then it will give you a readability score and tell you what that score means. For example, this message scores at an 8th grade reading level.
If you want to get really technical the tool will also give you statistics such as how many complex words and average number of syllables are in your text.
So how readable is your content?