Thursday, March 2, 2017

Use audience extension to reach your target audience online

Audience extension advertising campaigns, also known as retargeting, are advertisements that are placed online on sites other than the client’s own.  These ads can be targeting specifically to the client’s target audience and show up on top web sites such as CNN and Auto Trader.

Website browsers such as Google Chrome use cookies to track user data including demographics such as age and location, as well as interests, purchases and more.  When an audience extension campaign is set up, digital marketers can assign certain parameters to the ads, such as show to people in zip codes A, B and C, display to people ages 18-40, etc.

Audience extension campaigns ensure that only people in the client’s target audience are being exposed to their message, which is cost and time efficient. And, because the campaign is charged only when the ad is served, no advertising dollars are wasted on people who would most likely not be interested or being charged regardless of if the ad is actually displayed or not.

And the client picks the budget, so they are guaranteed not to spend more than they want.

Thursday, February 16, 2017

Free lunch every month at our Lunch n' Learns

Hello and good afternoon fellow marketers!

There is such a thing as a FREE LUNCH! Read on . . .

Here at ISJ Media we spend a lot of time doing a lot of research on the latest and greatest digital marketing tools and trends. It's what WE do.

"But how does that affect me and my business?" Glad you asked.

We do the research so you don't have to. But how do we pass that valuable information on to you, the business owner? With our free monthly Lunch and Learns! Did I mention it was free? Oh, and we've got your lunch covered too.

The next Lunch and Learn will be held on Tuesday, March 14. We offer a session at 7:45 a.m. and 11:45 a.m. to accommodate different schedules.

Previous topics have included:

  • Getting your page to rank higher on Google search results
  • The importance of having a responsive website
  • Why Facebook is NOT the same as having a website
  • Advertising on Facebook: Is it effective and tips for getting the most bang for your buck
  • How to capitalize on "micro moments," those spur of the moment things that cue an online search for a product or service. 

This is NOT a sales pitch. Really. No-one will pressure you to buy anything. We want you, the local business owner, to succeed. Interested? Want more information? Contact Jenny Hopkins at jhopkins@journalnet.com or 208-239-3532. RSVP by March 9. 

See you there! 

Friday, February 3, 2017

Free basic website design and setup through February

Hello fellow marketers!

If your small business is like most others in Southeast Idaho it does not have a website. But the thing is, you don’t want to be like all the other businesses in Southeast Idaho. You want to stand out! You want to be noticed! You want people to think of you as the local leader in your industry!

With more and more consumers turning to online for advice, product reviews and shopping the business with a strong online presence are much more likely to grow than those that do not.

Starting a website sounds like a lot of work, and frankly you don’t have time to build one yourself because, well you have a business to run of course! We get it. And we want to help you out by waiving the startup fee for our basic web design through February. That’s right, we’ll build and setup your website for free. That’s a $295 savings!

These websites include:

Connecting social media profiles

Photo selection

Customized, professionally designed web site with your choice of layout, back ground, fonts, header image etc.

Search Engine Optimization

Built-in analytics

Google map integration

Email address

Address

Phone number

List of payments accepted

Mobile website

Email and phone support

Built-in analytics

Manage your own updates


Design options include:
Photo galleries

Slideshow

Menu

Blog

Audio

Coupons

PDF file upload

Contact form

Company logo

Wufoo e-commerce can be added for additional charge.

If you already own your own domain we can transfer it over to your new site. Or we can purchase a domain name for your new site at an additional charge.


Once the site is set-up and running the monthly cost is $50. You, the client has full editing access to the site so that you can make updates whenever you’d like.

Want to learn more or get started? Call Jenny Hopkins at 208-239-3532 or email jhopkins@journalnet.com

You can also visit www.isjmedia.net for more details on web design and the many other digital services we offer.

Thursday, November 17, 2016

Business blogging tips

Blogging on your business website is a great way to show that you are a leader in your industry by providing free advice and tips pertaining to your customers’ interests. It also keeps your website fresh with new content which will help to boost rankings on search engines.

So how do you get started? How often should you blog? How long should blog posts be?

Here are some tips from the experts:
• First find a blogging platform. There are countless to choose from, including WordPress, Medium, Blogger and Wix. Check out the article “How to Choose theBest Blogging Platform in 2016 (Compared)” by webbeginner.com to help chose a platform. Your current website service may already have a blogging interface built in also.
• Update it at least a couple times a month, once a week if you can. Google “bots” constantly skim the Internet for fresh content to update search engine results. If your website content is stale, the bots have no reason to check it out and your site will fall in search rankings.
• Stay on topic. Remember what your audience is interested in and focus on that. Don’t lose their interest.


Wondering how long your posts and titles should be? Check out the article “The MostShared Brand Blog Posts: Length, Language, and Title Trends” by MarketingProfs for additional tips.

Thursday, November 10, 2016

Make sure digital is in your holiday marketing plan

ISJ Media logo.png

Newsletter
November 9, 2016

We’re barely recovering from the Halloween chocolate hangover and we haven’t even carved the Thanksgiving turkey, but if you’re a small business owner or marketer you’ve already started thinking about holiday shopping.

For years Black Friday has been the most well known shopping day of the year, but with the ever increasing popularity of mobile shopping we now also have Cyber Monday, the biggest online shopping day of the year.

Data collected from Signal.com, holiday retail sales on smartphones jumped 96% in 2015, and are forecast to grow 50% in 2016. Here are some additional statistics generated by signal.com:

  • 43% of people say that digital ads on a website or mobile app influence their holiday gift buying.
  • 47% of consumers started thinking about gift ideas before November.
  • One-third of consumers say ads help them get discounts or deals.
  • 52% of holiday shoppers are likely to take advantage of tailored product recommendations received through email, and 42% through a mobile ad.

Not surprisingly Amazon.com is king when it comes to online shopping and buying. No small business is going to compete with them, however, you can take notes on and implement some of the things people love about Amazon into your own marketing.

Why do people love Amazon? Consumers report that ease of use, product reviews and easy returns as some perks.

Site retargeting is another thing in which Amazon excels. When a consumer views a product on Amazon.com and then leaves the site to continue surfing the Internet, an ad for that product shows up on the sites the consumer is currently viewing. It seems like magic, or maybe legalized stalking, but either way you look at it this tactic has been proven to increase conversions.

But more people shopping online does not necessarily equate to more purchases online. Most online shoppers are looking for deals and doing product research before they go to the physical brick and mortar store to make the purchase. Added conveniences such as buy online and pick up in store increases a consumer’s likelihood to buy. Stores are crowded, being able to order online, go in, pick up the goods and get out is a huge selling-point.

Some takeaways from this research:

  • Start planning for the holiday shopping now if you have not already.
  • Consider adding digital into your marketing strategy. You can bet your competitors are, don’t miss out!
  • Make sure now more than ever that your website is easy to navigate and is mobile optimized.
  • Your physical business location is just as important as it’s ever been. People will most likely come to your store to make the purchase, but first they have to have a good reason for picking you over competition. Special deals advertised online will bring them in.

Do you want to implement some of these tools but you aren’t sure where to start?  Call or email us here at ISJ Media and we can help put together a customized digital marketing plan based on your business needs and goals.

At ISJ Media we offer:
Site retargeting
Contextual retargeting
Audience retargeting
Hyperlocal targeting
Mobile and app advertising
Website advertising
Web design
Email marketing
Text marketing
And much more . . . .


Friday, November 4, 2016

Wedding planning starts now — so should wedding marketing

By ISJ Media

Couples who are getting hitched should start planning their wedding six to nine months before the date, according to realsimple.com


Since most weddings take place June through September, couples — and wedding planners, photographers, etc. should start planning, well, now.

This is great news for business involved in the wedding industry. Businesses like photographers, florists, bakeries; vacation and travel services and wedding venues should take advantage of this early opportunity to get the attention of both the bride and groom.

So how can you make your service or business stand out during the early stages of wedding planning? Here are some tips:

1. You must have a digital presence.  There is no bend here. If your wedding planning related business or service is not online, and more importantly available on mobile devices, you’re not going to be successful in this market, period.

Think about your target audience.  According to mentalfloss.com the average age people in Idaho get married is 26.5 for men and 25 for women.  Do you think these people are scanning billboards for photographers and wedding dresses? Nope, they are on their mobile devices — a lot.

Is your website mobile-friendly? Does it need an overhaul? Now is the time to check.

Considering advertising on mobile apps and for mobile devices. Ad campaigns can be designed just for the purpose of reaching mobile customers, and mobile campaigns have proven to be highly effective in east Idaho.

2. Sell the solution, not the product. This applies to any business or service, not just the wedding industry. Identify your target customer.  You need to go beyond the simple “I’m targeting brides.”  Create a customer profile, for example, Julie is a 25 year-old getting married in June. She wants a modest dress with a removable train that won’t break the bank. Does your shop sell modest dresses? Don’t just advertise that you sell dresses, offer a solution by offering modest dresses, free adjustments etc. Solve a problem.

3.  Provide information too. Consider providing a blog with weekly wedding planning advice or a wedding planning checklist on your website. By showing that you are an expert in your industry you’ll build brand loyalty and increase your Google search ranking.


Do you need help planning a mobile campaign? Contact www.isjmedia.com at 239-3532 for a free consultation.

Friday, October 21, 2016

Content marketing tips for small businesses

By Jenny Hopkins
jhopkins@journalnet.com

Content Marketing is a way of communicating with your customers and potential customers without selling. Instead of selling your products and services you are providing valuable information and content in order to build brand loyalty and awareness.
It's a tactic that is used by many large brands, including BarkBox.com. BarkBox is a service in which the subscriber receives a box monthly filled with dog toys and treats for his or her canine companion. A percentage of the proceeds are donated to canine rescue groups and animal shelters. BarkBox also produces a newsletter that features news stories about dogs and the animal rescue groups. The newsletter is not selling their product, but provides a service by giving subscribers feel-good stories about something that interests them – canines.
Content marketing also helps your website get picked up by search engines like Google. Search engines use “bots” to “crawl” the web and catalog elements such as keywords in order to create their search rankings. If a website does not get updated the “bots” have no reason to come back to the site and it will drop in the search rankings. Sites that are updated more frequently appear higher in search rankings, so creating fresh content for your site plays a crucial part in getting your site recognized by search engines.
Of course we don't all have time to create a weekly or monthly newsletter, and hiring a content marketer is not in the budget. But there some things you can do right now to create fresh content, some of which you may already have.

  1. Shoot a quick video: Content marketing does not have to be text-based. It can be photo and video too. Try taking a quick video that features a new employee or a behind-the-scenes of your business. How-to videos are huge right now, so try creating a quick how-to video that relates to your business or service without directly selling it. You don't have to be a professional videographer to do this, every cell phone has a camera built in nowadays, and there are countless free video editing apps available on Google Play or the App Store. Just remember to not make the video too long, a minute or two is good, any longer than that and your viewers are likely to lose interest.
  2. Add some history about your business: You already know how, when and why your business got started, and of course you're proud of it, so why not tell the world! Write a mission statement, a little information about the inspiration behind your business's beginnings, or a time-line of events and milestones.
  3. Add photos: Take some quick behind the scenes photos of your staff or a step in the process of creating whatever product or service you offer. Did your business recently have an employee retreat or volunteer in the community? Take some photos to post on your website and social media. Show your human side.
  4. Use curated content: Create a round-up of links to articles that relate to your industry. Save your audience time by bringing the best articles and information regarding your service or product to them in one place. If your business is home décor, for example, create a list of articles about the latest home design and Do-It-Yourself trends. Make sure you link back to the original source.
  5. Encourage user-generated content: Wouldn't it be great if you could get people to interact with your business or service for free? Well, you can, but only if you ask for it. Try prompting your audience to share a photo of themselves enjoying your product or service or asking them to tweet about how your product or service has benefited them. Don't be vague, pick a specific theme. Going back to the home décor, for example, you could ask people to share a photo of their best fall decorating projects. Use a hashtag that corresponds with the theme to encourage others to participate. You'll get more response with some than others, but don't get discouraged, try different prompts until you find the ones that click. Try offering a prize for participants to increase participation. Pick a random participant to win or offer a discount to all.
Get more marketing tips and find out how ISJ Media can expand your digital reach at www.isjmedia.net