Use audience extension to reach your target audience online

Audience extension advertising campaigns, also known as retargeting, are advertisements that are placed online on sites other than the client’s own.  These ads can be targeting specifically to the client’s target audience and show up on top web sites such as CNN and Auto Trader.

Website browsers such as Google Chrome use cookies to track user data including demographics such as age and location, as well as interests, purchases and more.  When an audience extension campaign is set up, digital marketers can assign certain parameters to the ads, such as show to people in zip codes A, B and C, display to people ages 18-40, etc.

Audience extension campaigns ensure that only people in the client’s target audience are being exposed to their message, which is cost and time efficient. And, because the campaign is charged only when the ad is served, no advertising dollars are wasted on people who would most likely not be interested or being charged regardless of if the ad is actually displayed or not.

And the client picks the budget, so they are guaranteed not to spend more than they want.

Wedding planning starts now — so should wedding marketing

By ISJ Media

Couples who are getting hitched should start planning their wedding six to nine months before the date, according to realsimple.com

Since most weddings take place June through September, couples — and wedding planners, photographers, etc. should start planning, well, now.

This is great news for business involved in the wedding industry. Businesses like photographers, florists, bakeries; vacation and travel services and wedding venues should take advantage of this early opportunity to get the attention of both the bride and groom.

So how can you make your service or business stand out during the early stages of wedding planning? Here are some tips:

1. You must have a digital presence.  There is no bend here. If your wedding planning related business or service is not online, and more importantly available on mobile devices, you’re not going to be successful in this market, period.

Think about your target audience.  According to mentalfloss.com the average age people in Idaho get married is 26.5 for men and 25 for women.  Do you think these people are scanning billboards for photographers and wedding dresses? Nope, they are on their mobile devices — a lot.

Is your website mobile-friendly? Does it need an overhaul? Now is the time to check.

Considering advertising on mobile apps and for mobile devices. Ad campaigns can be designed just for the purpose of reaching mobile customers, and mobile campaigns have proven to be highly effective in east Idaho.

2. Sell the solution, not the product. This applies to any business or service, not just the wedding industry. Identify your target customer.  You need to go beyond the simple “I’m targeting brides.”  Create a customer profile, for example, Julie is a 25 year-old getting married in June. She wants a modest dress with a removable train that won’t break the bank. Does your shop sell modest dresses? Don’t just advertise that you sell dresses, offer a solution by offering modest dresses, free adjustments etc. Solve a problem.

3.  Provide information too. Consider providing a blog with weekly wedding planning advice or a wedding planning checklist on your website. By showing that you are an expert in your industry you’ll build brand loyalty and increase your Google search ranking.

Do you need help planning a mobile campaign? Contact www.isjmedia.com at 239-3532 for a free consultation.