Use audience extension to reach your target audience online

Audience extension advertising campaigns, also known as retargeting, are advertisements that are placed online on sites other than the client’s own.  These ads can be targeting specifically to the client’s target audience and show up on top web sites such as CNN and Auto Trader.

Website browsers such as Google Chrome use cookies to track user data including demographics such as age and location, as well as interests, purchases and more.  When an audience extension campaign is set up, digital marketers can assign certain parameters to the ads, such as show to people in zip codes A, B and C, display to people ages 18-40, etc.

Audience extension campaigns ensure that only people in the client’s target audience are being exposed to their message, which is cost and time efficient. And, because the campaign is charged only when the ad is served, no advertising dollars are wasted on people who would most likely not be interested or being charged regardless of if the ad is actually displayed or not.

And the client picks the budget, so they are guaranteed not to spend more than they want.

What is SEO and how does it apply to my business?

Search Engine Optimization, or SEO, is making sure your company ‘s website and web presence is optimized for a user’s mobile experience.

With more people than ever using their mobile devices rather than desktop computer for Internet surfing, having a prominent and user-friendly mobile presence is critical.

SEO includes: Making sure your web site looks great on a mobile device. Sure your web site looks great on a desktop computer, but how does it look on your phone or tablet? Try it out.  Is it easy to use? Is it “clunky?” When your customers come to your mobile site are they going to get frustrated and leave for your competitor’s site?

Also, Google’s new algorithm won’t pick up sites that aren’t optimized for mobile on a mobile search. In other words, if a user searches for “pizza delivery” on his or her iPhone, and your pizza business does not have a mobile website they won’t see you.

Also, recent research done by a group of SEO Professionals reports that long form, in depth content is more likely to rank highly in a Google search than short, brief posts. Read more about the study here.