Search Engine Optimization,
or SEO, is making sure your company ‘s website and web presence is optimized
for a user’s mobile experience.
With more people than ever
using their mobile devices rather than desktop computer for Internet surfing,
having a prominent and user-friendly mobile presence is critical.
SEO includes: Making sure
your web site looks great on a mobile device. Sure your web site looks great on
a desktop computer, but how does it look on your phone or tablet? Try it
out. Is it easy to use? Is it “clunky?”
When your customers come to your mobile site are they going to get frustrated and
leave for your competitor’s site?
Also, Google’s new algorithm
won’t pick up sites that aren’t optimized for mobile on a mobile search. In
other words, if a user searches for “pizza delivery” on his or her iPhone, and
your pizza business does not have a mobile website they won’t see you.
Also, recent research done by a group of SEO Professionals reports that long form, in depth content is more likely to rank highly in a Google search than short, brief posts. Read more about the study here.
