Announcing Facebook Business Manager

If your company’s Facebook page is like ours, you probably have one employee’s email that you all use to sign in and update your feed, create ads, etc. That’s because Facebook has required that every business page be linked to a personal Facebook account — until now.

The folks at Facebook have recently introduced Business Manager, a way that multiple people can be administrators of the same Facebook page and/or ad account without necessarily being linked to their personal Facebook page.

Here’s how it works:

An administrator for your Facebook page will go to https://business.facebook.com and create a business account. The page you administer should automatically link up. The administrator will then need to add all of the other Facebook pages your business manages.

Facebook’s Business Manager dashboard will show basic analytics for all of the pages you manage all in one place.

If you utilize Facebook advertising you’ll need to connect your Facebook ad account.  To do this go into your Facebook ad account and find your ad account ID. It is an 8-digit number. Then go back to your business manager section and select the option to add your ad account. It will ask you for your ad account number. Your ad account will then be added to your business dashboard.

This is important because now you can grant different people different levels and areas of access. For example, your book keeping folks can be added as administrators to the ad account, but NOT the pages. Others can also be granted permission to create ads for your page, but not as admins of the ad account. Employees can be added to the business account, but with different permissions including editor and admin. You don’t want everyone to have admin access, but you want multiple people to be able to update your page.

This new Facebook Business Manager also has several cool features including a projects section that allows for file uploads so that multiple people can collaborate on business assets.  

There of course is a lot more to it than that, but there is a handy-dandy setup guide that will walk you through everything. Create your business account and then you will see it in the top right hand corner of the page.

Do you have a digital marketing question or a topic you’d like us to discuss? Email me at jhopkins@journalnet.com or call 208-239-3532.

And visit ISJ Media at isjmedia.net for more digital marketing tips and to learn more about the services we offer.