Newsletter
November 9, 2016
We’re barely recovering from the Halloween chocolate hangover and we haven’t even carved the Thanksgiving turkey, but if you’re a small business owner or marketer you’ve already started thinking about holiday shopping.
For years Black Friday has been the most well known shopping day of the year, but with the ever increasing popularity of mobile shopping we now also have Cyber Monday, the biggest online shopping day of the year.
Data collected from Signal.com, holiday retail sales on smartphones jumped 96% in 2015, and are forecast to grow 50% in 2016. Here are some additional statistics generated by signal.com:
- 43% of people say that digital ads on a website or mobile app influence their holiday gift buying.
- 47% of consumers started thinking about gift ideas before November.
- One-third of consumers say ads help them get discounts or deals.
- 52% of holiday shoppers are likely to take advantage of tailored product recommendations received through email, and 42% through a mobile ad.
Not surprisingly Amazon.com is king when it comes to online shopping and buying. No small business is going to compete with them, however, you can take notes on and implement some of the things people love about Amazon into your own marketing.
Why do people love Amazon? Consumers report that ease of use, product reviews and easy returns as some perks.
Site retargeting is another thing in which Amazon excels. When a consumer views a product on Amazon.com and then leaves the site to continue surfing the Internet, an ad for that product shows up on the sites the consumer is currently viewing. It seems like magic, or maybe legalized stalking, but either way you look at it this tactic has been proven to increase conversions.
But more people shopping online does not necessarily equate to more purchases online. Most online shoppers are looking for deals and doing product research before they go to the physical brick and mortar store to make the purchase. Added conveniences such as buy online and pick up in store increases a consumer’s likelihood to buy. Stores are crowded, being able to order online, go in, pick up the goods and get out is a huge selling-point.
Some takeaways from this research:
- Start planning for the holiday shopping now if you have not already.
- Consider adding digital into your marketing strategy. You can bet your competitors are, don’t miss out!
- Make sure now more than ever that your website is easy to navigate and is mobile optimized.
- Your physical business location is just as important as it’s ever been. People will most likely come to your store to make the purchase, but first they have to have a good reason for picking you over competition. Special deals advertised online will bring them in.
Do you want to implement some of these tools but you aren’t sure where to start? Call or email us here at ISJ Media and we can help put together a customized digital marketing plan based on your business needs and goals.
At ISJ Media we offer:
Site retargeting
Contextual retargeting
Audience retargeting
Hyperlocal targeting
Mobile and app advertising
Website advertising
Web design
Email marketing
Text marketing
And much more . . . .
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