Business blogging tips

Blogging on your business website is a great way to show that you are a leader in your industry by providing free advice and tips pertaining to your customers’ interests. It also keeps your website fresh with new content which will help to boost rankings on search engines.

So how do you get started? How often should you blog? How long should blog posts be?

Here are some tips from the experts:

• First find a blogging platform. There are countless to choose from, including WordPress, Medium, Blogger and Wix. Check out the article “How to Choose theBest Blogging Platform in 2016 (Compared)” by webbeginner.com to help chose a platform. Your current website service may already have a blogging interface built in also.

• Update it at least a couple times a month, once a week if you can. Google “bots” constantly skim the Internet for fresh content to update search engine results. If your website content is stale, the bots have no reason to check it out and your site will fall in search rankings.

• Stay on topic. Remember what your audience is interested in and focus on that. Don’t lose their interest.

Wondering how long your posts and titles should be? Check out the article “The MostShared Brand Blog Posts: Length, Language, and Title Trends” by MarketingProfs for additional tips.