Brand admiration and how you can achieve it — FREE download

Marketing is not just about planning, creativity, good communication skills and organization — it’s also psychology. Think about the best experiences you’ve had with brands — quick responses to your questions, courtesy, professional, fun and interesting and makes a person feel good about his or herself. Brand admiration is building a brand that customers love and respect.

Brand admiration is important for several reasons. First, customers will want to remain loyal to your brand. They’ll tell their friends and family about the great experience they had with you, and they’ll tend to be more forgiving if you make a mistake. Having great brand admiration increases employee morale, increases profits, reduces competition and provides opportunity for brand extensions.

Sounds great, right? But how do you get there?

Let’s take a look at one of the world’s most beloved brands — Nike. Nike’s television ads are inspiring and relatable. Nike ads have depicted a young child practicing a sport, being encouraged by mom and then growing up to be an Olympian. Or someone deciding to start running every morning because they want to change his or her life and get healthier. Who could not be inspired by those things? And the mom encouraging the child to keep trying really tugs at the heart strings. It’s comforting, it connects on an emotional and personal level, and they really do make you feel like anyone and everyone is an athlete. Their slogan “Just Do It” is short and simple, catchy and embodies the brand.

Another example we can learn from is Starbucks. They have more than 36 million Facebook followers and yet when someone comments or asks a question they respond. And the responses are fun too. Take a look at these examples:

One would not expect a company with that many Facebook followers to respond to individual comments, but they do! And, they make the customer feel good and important by acknowledging them by name. It’s like speaking directly to someone in the corporate office at Starbucks! The responses are friendly and fun, the way you would respond to a friend or family member. Coming from a big company that speaks volumes.

Brand admiration is not something that happens overnight, it takes time to build. Just remember to treat  your customers the way you would like to be treated by a brand. Don’t talk to people like they are a number — remember that these are all real people and the more you can treat them like real individuals and solve their problems and answer their questions quickly and in a professional but relatable way the more they will love and respect your brand and tell their friends.

If you want to learn more about Brand Admiration, check out this article.

And go to http://www.brandadmiration.com/ to download the FREE brand admiration guide.