Use audience extension to reach your target audience online

Audience extension advertising campaigns, also known as retargeting, are advertisements that are placed online on sites other than the client’s own.  These ads can be targeting specifically to the client’s target audience and show up on top web sites such as CNN and Auto Trader.

Website browsers such as Google Chrome use cookies to track user data including demographics such as age and location, as well as interests, purchases and more.  When an audience extension campaign is set up, digital marketers can assign certain parameters to the ads, such as show to people in zip codes A, B and C, display to people ages 18-40, etc.

Audience extension campaigns ensure that only people in the client’s target audience are being exposed to their message, which is cost and time efficient. And, because the campaign is charged only when the ad is served, no advertising dollars are wasted on people who would most likely not be interested or being charged regardless of if the ad is actually displayed or not.

And the client picks the budget, so they are guaranteed not to spend more than they want.

Check out these FREE digital marketing tools

Hi there fellow marketers, and greetings from ISJ Media!

This industry is changing and evolving every day, so much so that it is difficult for even the most advance digital marketers to stay on top of the game. There are countless online courses and digital marketing companies that offer advice, resources and management — for a price. But if you're a small business owner your budget is tight. Like, submarine tight.

Luckily for us there are TONS of free digital marketing resources out there, as well as TONS of free downloads to help us get educated and organized.

Here are just a few:

• Social media templates from Hootsuite. Hootsuite allows you to manage several social media accounts in one place. You can create and schedule posts, as well as view your social media feeds. You can have a certain number of streams for free, I believe the limit is 3 (I use it for Twitter and Facebook), and you can add more if you opt for a paid membership.