There are countless services out there that offer to advertise your company online, such as Facebook and Google ads, but with a little bit of research you can reach people who are searching for your product or service by using the content on your web site.
Getting people to your web site without paying for advertising is called "organic traffic." It's a lot like word of mouth.
When adding content to your website, keep in mind the keywords that your ideal audience would type into a Google search to find your product. For example, people looking for digital marketing are searching for "digital marketing," "social media," "social media marketing," "online marketing," etc.
Make sure the content on your website is rich with keywords related to your product. Google "bots" routinely crawl the Internet and make a record of wording on websites. that's what fuels the search results.
Not sure what keywords to use? Google AdWords has a keyword tool that gives you a list of the most used keywords that relate to your product or service. Using AdWords is free, you just have to have a Google account. Using the keyword tool is free, you are not required to buy a Google ad.
Click here to learn more about organic traffic and writing quality content.
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