By ISJ Media
Couples who are getting
hitched should start planning their wedding six to nine months before the date,
according to realsimple.com
Since most weddings take
place June through September, couples — and wedding planners, photographers,
etc. should start planning, well, now.
This is great news for
business involved in the wedding industry. Businesses like photographers,
florists, bakeries; vacation and travel services and wedding venues should take
advantage of this early opportunity to get the attention of both the bride and
groom.
So how can you make your
service or business stand out during the early stages of wedding planning? Here
are some tips:
1. You must have a digital
presence. There is no bend here. If your
wedding planning related business or service is not online, and more
importantly available on mobile devices, you’re not going to be successful in
this market, period.
Think about your target
audience. According to mentalfloss.com
the average age people in Idaho get married is 26.5 for men and 25 for
women. Do you think these people are scanning
billboards for photographers and wedding dresses? Nope, they are on their
mobile devices — a lot.
Is your website
mobile-friendly? Does it need an overhaul? Now is the time to check.
Considering advertising on
mobile apps and for mobile devices. Ad campaigns can be designed just for the
purpose of reaching mobile customers, and mobile campaigns have proven to be
highly effective in east Idaho.
2. Sell the solution, not the
product. This applies to any business or service, not just the wedding
industry. Identify your target customer.
You need to go beyond the simple “I’m targeting brides.” Create a customer profile, for example, Julie
is a 25 year-old getting married in June. She wants a modest dress with a
removable train that won’t break the bank. Does your shop sell modest dresses?
Don’t just advertise that you sell dresses, offer a solution by offering modest
dresses, free adjustments etc. Solve a problem.
3. Provide information too. Consider providing a
blog with weekly wedding planning advice or a wedding planning checklist on
your website. By showing that you are an expert in your industry you’ll build
brand loyalty and increase your Google search ranking.
Do you need help planning a mobile
campaign? Contact www.isjmedia.com at
239-3532 for a free consultation.
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